Disaster Marketing Recovery Course

  • Self-paced, online
  • 100% subsidised for DCTC members
  • Practical, with case studies and templates.

DCTC members can access a 3-part Disaster Marketing recovery course which has been built to help tourism operators recover and better plan for future bushfires.

Course access is free for current DCTC members.

Lesson 1: Disaster preparedness

  • Protecting your online assets
  • Password management
  • Digital file storage and backups

Lesson 2: Immediate disaster response

  • What to do when disaster happens
  • Sharing your status with visitors (includes numerous templates for social media posts)
  • Understanding outsiders perceptions
  • Speaking with other operators
  • Managing booking cancellations
  • Reach out to past customers

Lesson 3: Post-disaster recovery strategies

  • Using social media to rebuild your reputation
  • Embracing the SHOCC principle
  • Blogging
  • Sharing the positive
  • Going live
  • Taking advantage of broader recovery marketing campaigns

Access the course

DCTC members can access the course free of charge by submitting their details in the online form.