Discovery Coast Tourism and Commerce

Amber Rodgers - President

president@dctc.com.au

Amber Rodgers has a long career in business, tourism, events and community groups, with extensive practical and strategic experience in the private sector and destination marketing realms. Amber comes from a background of four generations of successful family businesses. She has acquired broad business skills first hand, from the front line right through to the boardroom. Amber has applied her passionate nature to roles in business development, industry liaison, events, strategic partnerships and marketing.

Amber worked in regional tourism organisations for eight years, including Capricorn Tourism and Gold Coast Tourism, as well in roles in private enterprise. The combination of these experiences qualifies her to be the very practical and opportunistic consultant and coach that people who work in events and in tourism businesses seek out to assist them refine and grow their products and businesses.

With experience in events management and funding, plus sales, trade, product development, public relations, branding, destination marketing and social media, Amber can assess, apply and implement across the tourism industry. Amber has excellent credentials in product and experience development and was instrumental in developing the indigenous product Goolimbil Walkabout Tour in the Town of 1770 and continues to champion the concept plan of the 1770 Experience project. She is currently marketing manager (part-time) for an eco certified day tour operator, '1770 LARC! Tours' in the Southern Great Barrier Reef region of Queensland, and has held the Local Tourism Organisation President role since 2016.